Most of people involved in dating affiliate programs are aware of the magic influence of clickthrough rate upon their revenue share. It is not the traffic which is so crucial for successful participation in a matchmaking affiliate program. When we speak about websites involved in the industry of dating, clickthrough rate is what builds your dating revenue share.

How to make your matchmaking site a successful participant of a partner program? How to increase your cklickthrough rate?

Try to put yourself in the shoes of your website's visitor. What would be the things you would pay your attention to? What are you looking for on the website? What would you click on?

Even a huge banner on a highly visited page may be useless if a visitor can not see it. You placed an affiliate link at the very bottom of your home page, 5 scrolls down the screen? Then the next step will be just to remove and to sign out from the affiliate program. What would be the clickthrough rate of this banner? Probably zero.

People are tired of advertising. They do not want to pay attention to banners which look like obvious ads. To increase clickthrough on a certain banner on your matchmaking site put it in a place where the visitor would never think it is an ad. For example, below a big text fragment in the middle of the page. Use non standard types of banners: search forms, girl photos, available in high quality associate programs devoted to dating, are clickthrough stimulators.

Use attention grabbers! If you use a text link make it big and bright. Use exclamation mark at the end of the slogan. For the sake of clickthrough, do not think of it as of an affiliate link, think of it as of a text that you want somebody to read. The text must be inviting, intriguing, must make the visitor to see what is behind it...